eBay

2026

Redesigning the live seller experience & AI prototyping workflows

I redesigned the in-stream seller desktop host console for eBay Live and developed an AI-assisted prototyping workflow to accelerate user testing.

Role

UX Research & Design intern

Timeline

05/2026 - 08/2026

Platform

Desktop website

Team

eBay Live Seller Team

Role

UX Research & Design intern

Timeline

05/2026 - 08/2026

Platform

Desktop website

Team

eBay Live Seller Team

Overview

Rethinking the eBay Live seller experience

My internship project focused on reimagining the in-stream seller experience for eBay Live. Through research, product strategy, and interaction design, I identified opportunities and designed concepts to better support sellers during live commerce. The designs are concepts for the teamโ€™s consideration.

As I developed design concepts, I also began experimenting with AI-assisted prototyping to bring my ideas to life. This experimentation evolved into a structured, reusable workflow that I documented and shared with other designers.

My Contributions

My work spanned product strategy, research, design, and workflow innovationโ€”from exploring opportunities to improve the seller experience to developing an AI prototyping methodology adopted by other designers.

Research & Product Strategy

Conducted UX research to identify opportunities and propose potential strategic directions for the eBay Live seller experience.

Research & Product Strategy

Conducted UX research and contributed to product strategy to inform the direction of the eBay Live seller experience.

Third Party Ordering

Make it easier for customers to find ordering options and transition from browsing the menu to placing an order.

Interaction Design & Prototyping

Designed and prototyped potential seller experiences, translating research insights and strategic opportunities into interactive design concepts.

Interaction Design & Prototyping

Explored and prototyped seller experiences, translating research and strategic direction into interactive design concepts.

Third Party Ordering

Make it easier for customers to find ordering options and transition from browsing the menu to placing an order.

AI Workflow Adoption

Developed and documented an AI-assisted prototyping methodology that was adopted by other designers at eBay, extending its impact beyond my individual project.

Third Party Ordering

Make it easier for customers to find ordering options and transition from browsing the menu to placing an order.

Challenge

Designing for the complexity of live selling

Selling on eBay Live involves managing multiple activities simultaneously, from organizing product listings and running auctions to monitoring a live stream and engaging with viewers.

The host console brings these activities together in a single interface. My internship project developed design concepts to rethink this experience and better support sellers as they navigate the demands of live commerce.

However, the detailed research findings, strategic recommendations, and design concepts remain confidential.

Get in contact for project details!

Exploration

Exploring a new approach to prototyping

As I developed design concepts for the eBay Live seller experience, I began experimenting with ChatGPT and v0 to bring my ideas to life through interactive prototypes.

However, I quickly realized that generating high quality prototypes was only part of the challenge. I needed to communicate design intent clearly, maintain visual consistency, and refine interactions without losing important details.

Through experimentation and iteration, I began developing a more structured approach to AI-assisted prototyping that kept design judgment at the center of the process.

The challenges I encountered

Design Fidelity

How could I recreate existing interfaces while preserving visual details and interaction patterns?

Prompt Clarity

How could I communicate design intent clearly enough for AI to generate the intended experience?

Iterative Refinement

How could I improve specific interactions without unintentionally changing the rest of the prototype?

Confidential Work

What I can share

While this case study provides a high-level overview of my contributions, the detailed research findings, proposed designs, and specific prototyping methodology remain confidential.

Happy to walk through my work in conversation!

jesdtran@umich.edu